Merchandising Stands Out: The Importance of Miami University's Visual Identity
Miami University's logos are more than just a symbol, they represent the cherished memories, experiences and relationships that alumni, students, future students, faculty and staff, fans, donors, and the public at large associate with the university. This is why it's crucial to maintain the university's visual identity, ensuring consistency and proper use, to protect the university's brand image and distinguish it from other institutions.
Miami University's visual identity standards ensure that the university's logos, emblems, word marks, and photos are used in a consistent way. This includes proper alignment, proportion, and shades of RedHawk Red, the university's official color. By adhering to these guidelines, we maintain the university's strong visual identity, and the logos speak on our behalf without saying a word.
However, just as important as maintaining the visual identity is to protect it. The Office of University Trademarks and Licensing is responsible for ensuring that the use of Miami University's word marks, trademarks, and logos on products and merchandise are legal and appropriate. This prevents others from using the university's logos without permission and possibly misrepresenting the university's brand image.
By supporting, protecting, and advancing the image of Miami University through proper use of the university's visual identity, we contribute to the university's success. Whether it's on clothing, school supplies, or any other merchandise, the iconic Miami University logos should be used with pride, representing the shared experiences and memories associated with the university.
In conclusion, Miami University's visual identity is an essential aspect of the university's brand image, representing the sum of many cherished memories, events, experiences, and relationships associated with the university. By properly maintaining and protecting the university's logos and trademarks, we contribute to the university's success and distinction from other institutions. To learn more about the proper use of Miami University's brand on products and merchandise, visit the Office of University Trademarks and Licensing or call 513-529-8332.